Era 2.0 - Strategic shift

Era 2.0  - Strategic shift

In 2009, Li Xiang Tea established its strategic positioning and began to implement a strategic shift to differentiate its branding approach and to build a "Li Xiang Tea Group" with a "different concept from the traditional one", opening up a new era for Li Xiang.

From 25 March to 15 April, the Group held a grand parade in the famous city of Zunyi, which lasted for 20 days.

This "parade" was held in the famous city of Zunyi. This "grand parade" was a landmark event for Chestnut to enter a new era and officially sounded the trumpet for the Chestnut Group's southern and northern campaigns.

In 2010, the first five-year plan was revised and completed, marking the entry of Chestnut into the modern enterprise management mode.

In 2011, the company was awarded the National Key Leading Enterprise for Agricultural Industrialisation. During the two sessions of the National People's Congress, the company contributed to the development of the tea industry in Zunyi, and made a proposal on "5 Increases, 2 Advancements and 3 Breakthroughs in the Tea Industry in Zunyi".

In 2012, the construction project of Li Xiang's standardised organic tea garden demonstration base was completed and passed the acceptance test, and the first industrialised "Meitan Cuibao" automatic production and packaging production line with high precision equipment was completed in Guizhou Province.

The company joined hands with Southern Weekend and Oriental Media Group to participate in the China Dream Practitioner Tribute Ceremony held in Shanghai.

In 2013, Guizhou tea enterprises were the first to implement a comprehensive quality traceability system, taking the lead in labelling products with personal identification numbers.

The organic tea base in Liuhedu was awarded the "China High Quality Demonstration Base".

In 2014, the Li Xiang e-commerce department was officially established to open up online sales channels.

In 2017, the company responded positively to the spirit of the provincial government's document on poverty alleviation and attacked poverty by helping the Daqiao Village in Fuxing Town, Meitan County to carry out industrial assistance.

In 2018, it submitted a government proposal on the formation of Guizhou Green Tea Group, which was highly valued by the Zunyi Municipal Government. It made an important contribution to the smooth formation of Zunyi Tea Group.