Era 3.0 - Forge ahead

Era 3.0  - Forge ahead

In 2019, Li Xiang Tea signed a cooperation agreement with Zunyi Tea Group to achieve a major restructuring of the state-owned enterprise hybrid system.

The founder of the company, Tan Shude, was selected as one of the "Guizhou Poverty Eradication Group" and invited to participate in the online ceremony of the "2019 Poverty Eradication Group" recorded by the Provincial Party Committee Propaganda Department and Guizhou TV.

In 2020, three major campaigns would be launched to build the "Guizhou Green Tea" public brand. Nearly 10 million advertisements were placed on Guizhou highways, Zunyi Airport and Guiyang Airport to promote "Drink more Guizhou green tea in extraordinary times" and "Year of China - drink Guizhou green tea".

In 2021, the "Green Tea Aroma Manufacturing Centre" at the production base of Zunyi Tea Group was officially put into operation. The 20th anniversary celebration of Li Xiang Tea Industry was held in Meitan headquarters.

A photographic exhibition of the most beautiful tea gardens in Guizhou, with the theme of "Rural revitalisation, Qian tea first", was displayed on the highway.